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B2C Case Histories
Television, telemarketing, direct-mail. Coupons, electronics, and videotapes. Each medium and product has different demands and different expectations, both from from clients and consumers. See how we have handled various programs.
Collectibles and Value-Added Service (B2C)
A client started a direct-marketing campaign selling coins, including ones made of precious metals. Coast to Coast provided a secure facility and met additional client needs for product fulfilllment, including sourcing and assembly of appropriate presentation packaging. As the client added to its line of coins, they requested additional capabilities from Coast to Coast such as adding color to the coins. Coast to Coast sourced the necessary machinery, trained the personnel and provided the additional services to add value to its client's products.
A European personal computer manufacturer wanted to establish themselves in the U.S. market and drive sales to its West Coast stores. The client developed a direct-response television commercial and Coast to Coast generated personalized letters and sent catalogs to potential customers.
One Stop Shopping (B2C & B2C)
Client was unhappy with its existing fulfillment operation and needed a fulfillment operation capable of handling multiple high-volume promotions with single products selling over 500,000 pieces per year, as well as smaller promotions, including those resulting from media tests.
Coast to Coast has set up a system to receive orders via telemarketing companies, direct mail, the Web, E.D.I., and reorders via telephone. Coast to Coast picks, packs, assembles kits, and ships to consumers and to the nation’s leading retailers, including television shopping networks. In addition, Coast to Coast has set up a customer service group that answers questions about orders as well as provide light “technical” support, by answering questions pertaining to the clients’.
An over-the-counter topical medication manufacturer wanted to drive retail sales though a sampling promotion, in which they offered free samples through a national cable television and print promotion.
In the first campaign, Coast to Coast sent out over 100,000 samples from print and television campaign. In year two, based on the success of the first year’s campaign, the company added a coupon to the sample kit for greater subsequent retail sales.
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B2B Case Histories
Also, see our business-to-business case histories.